Get to the Heart

There’s an unknown tactic professionals can use in a meeting or presentation that will hook their audience, drive home their message, and get the buyout they deserve.  And it’s as simple as pressing play. Music is the quickest, most effective way to get your audience straight to the moment, place, or emotion you want. According to consultant Ted Frank, it’s the secret ingredient for a killer presentation, as long as it’s done right.

“Using music takes precise timing and a lot of practice, but the effect is godlike in power,” says Frank, author of Get to the Heart. “It’s an immediate surprise that signals to everyone that this is not going to be same as every other presentation they’ve seen that day. And it relaxes them and opens their minds.”

Key takeaways include making your presentation simple, real and powerful. There's no need to reinvent the wheel and work your way through hundreds of slides. Rather, the goal is to create urgency and credibility and most importantly, do simply through actions.

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Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions

Organizations are swamped with data—collected from web traffic, point of sale systems, enterprise resource planning systems, and more. Turning that data into action is key as it has a valuable competitive advantage, but only if you understand how to organize it, structure it, and uncover the actionable information hidden within it through decision architecture and guided analytics. So, the big question is: what should a company actually do with it?

Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions by offers a framework and path for business managers to convert ever-increasing volumes of data into revenue generating actions through three disciplines: decision architecture, data science, and guided analytics. What good is having all of this important data if you're not sure how to maximize it?

Knowing which data is relevant to the problem and how to leverage that data to drive significant financial performance is a constant question that will have varying answers depending on your industry. Using a proven methodology developed in the field through delivering meaningful solutions to Fortune 500 companies, Monetizing Your Data gives you the analytical tools, methods, and techniques to transform data you already have into insights that drive winning decisions. Beginning with an explanation of the analytical cycle, this book guides you through the process of developing value-generating strategies that can translate into big returns. The companion website, www.monetizingyourdata.com, provides templates, checklists, and examples to help you apply the methodology in your environment, and the expertise of Wells and Chiang offer authoritative guidance every step of the way.

Through this book, you'll be better equipped to:

• Turning information assets into revenue-generating strategies
• Providing a guided experience for the manager that helps reduce noise and cognitive bias
• Making your organization more competitive through analytical solutions centered on monetization strategies linked to your organizational objectives
• Turning your analytics into actionable tactics versus simply “reading the news”
• Monetizing your data to drive revenue and reduce costs

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