In our on-going Small Business Profile series, we look at a new Mississauga business called Eid Tree Collective and speak with the owner, Reem, to learn more.

1. How long have you been in business?

We have officially launched April 26, 2019 (This is the first company in Canada of this kind)

2. What exactly do you do?

At Eid Tree Collective, we create and sell crescent shaped Ramadan/Eid Trees used for decor during the holiday! I hand make each tree myself with love and care. Trees come in 2 different sizes (3ft and 6ft) with different colour options like green garland, or white, silver, gold, red, blue, and green tinsel.. The Eid Trees are an investment for everyone's family as they are reusable and intended to stay with families for years to come.

3. What inspired you to start this business?

This year, I made my first Eid tree and saw first hand the joy and excitement it brought to my family. It got me thinking about how I want to help build that excitement for other families, especially those with children. I want Ramadan and Eid to be as festive as any other holiday where families can decorate and come together. That’s my intention and this is what inspired me to start.

4. What was the biggest obstacle to overcome when starting your business?

Getting in the first client apart from my friends and family. I overcame it by focusing my efforts on marketing.

5. How would you describe your business to a stranger in under 10 words?

Create crescent shaped trees for holiday decor to bring joy!

6. What's the most rewarding aspect of your business?

Hearing the positive feedback from families that have purchased my product stating how much their kids loved the trees and the excitement, joy and festive feeling it brought into their homes.

7. Why did you select Mississauga for your business?

It has business-friendly local government and the diversity and community support is so amazing in the city.

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8. What's your website?

Instagram: @eid.tree.collection

Facebook: Eid Tree Collective

9. What does the rest of 2019 look like from a business perspective?

We have mainly two high seasons in this business as this would be considered a seasonal business - Ramadan and Eid times. This year those holidays land in the beginning of June and mid-August.
Once the high peak seasons are finished, I would like to focus on reducing ongoing business expenses, look into hiring my first employee for marketing support, creating some new products for our Eid holiday in August and by the end of 2019 I'd like to complete a thorough SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis to get myself prepared for the next year.