Reviews play a big role for so many businesses in today’s digital landscape, and law firms are no exception. But you may be surprised by just how important reviews are. Choosing a law firm that is going to represent you properly with expertise and experience in specific areas can be difficult and overwhelming.
Experienced lawyers best to handle a car accident in tampa will be different from those handling criminal charges. And like everything else in life, reviews are a great way of narrowing down your options so you can find the right firm for your needs.

The Average Review Score

Studies have shown that over 80% of people would only choose a law firm with a review score of four stars or above. For businesses that don’t have at least a four-star rating, it’s highly likely that they are losing out on business to their competitors. And even businesses who are referred to someone, the poor reviews online could still cost you. The reason reviews are so vital in helping people choose a law firm is that reviews provide an honest opinion about what a company does well and what they could improve on. So, if you’re a consumer seeking an unbiased view of what a particular business can offer, reviews are a great port of call.

Quantity of Reviews

It’s not just the quality of the reviews that consumers pay attention to but also the quantity. It’s not enough to have four or five-star reviews but only have a handful of them, as for most consumers, there isn’t enough validation that the law firm can be trusted. What’s more, the number of reviews you have as a business affects your click through rate (CTR) which impacts where your business website lands on the Google search results. Google takes the number of people clicking through to your site seriously, as it suggests that people have read the reviews and liked what they’ve seen enough to find out more.

The Review Sites that Matter the Most

In studies into the impact of review sites and how consumers use them, researchers have discovered the review sites that consumers go to the most for information and to narrow their search. Google reviews matter the most to people, but Yelp is also incredibly important for consumers. Even Facebook reviews matter to people, but review site Avvo matters to only three percent of people. This data is particularly important to law firms as many attorneys are proud of their Avvo ratings but, in reality, consumers aren’t looking there for their information. While it’s well-known in legal circles, it’s important to remember that people searching for a law firm will be heading to other sites to evaluate their opinion. Third party reviews are really valuable to consumers who want a credible opinion on a business, so law firms who want to be at the top of their game need to take reviews seriously and pay attention to what clients are saying about them online.