In conversation with Mississauga’s Robin Wright, owner and founder of Wright Artistry Cosmetics.

1. What exactly does Wright Artistry do?
We’re a beauty company specializing in makeup and skincare products.

2. How long has Wright Artistry been in business for?
We’ve been in business for 3 months.

3. How does Wright Artistry differentiate themselves from the competition?
We specialize in highly pigmented makeup and botanical based skin care
products with an emphasis on lightweight textures that provide a smooth and polished finish.

4. Where did the idea come from to start the business?
I have spent many years as a freelance makeup-artist throughout the GTA and I wanted to create a brand that would offer something special to my clients so that they would be able to re-create their look themselves at home.

5. What's your title in the company?
Founder/CEO

6. Why did you decide to have all your products made in Canada?
I believe Canada is known for exceptional quality and excellent products, as a nation we pride ourselves in bringing only the best to our customers, I wanted to reflect that spirit with my brand.

7. What's a common misconception about your industry?
That anyone who wears make-up is insecure or doesn't like the way they look, but it's just the opposite. Makeup artistry allows people to be creative, have fun, enhance their features while allowing their confidence to shine.

8. How has your business changed with the recent global pandemic?
Since opening my doors, I was able to provide my clients with makeovers and lessons at their home or office, that had to change due to the quarantine, now I'm working on creating a YouTube channel that will allow me to demonstrate makeup techniques and products virtually. This is a bit challenging for me because I'm very shy in front of the camera.

9. Why did you choose to set up in Mississauga?
Mississauga is my home town. It's modern, fresh and energizing.