As Modern Mississauga Media enters its eight year this December, I do what I do every anniversary; I evaluate the previous years, the last year, review the wins and the lessons, and then strategize and plan for the upcoming years.

I stumbled upon a “7 year itch” article recently and while it primarily references relationships, I thought of it from my relationship with my business.
Am I getting bored, uninterested and unhappy with Modern Mississauga Media?
Absolutely not - I feel I’m just getting started.
However, after a few weeks of introspection and digging deep into the past seven years, there are things that need to change. Not because they’re “bad” but rather, to improve and strengthen the foundation and add new wings to the proverbial building. 

If you’re wondering if I’ve failed at anything with the company, I absolutely have. However, I don’t call it failing; I call it learning experiences.
It seems trivial on the surface to use different words for what can be interpreted as the same thing, but for me, words matter as does mindset.
I used to classify it as a “failure” and I’d only focus on the negative result opposed to the entire process. Once that terminology changed, so did the results. And now I’m not weary of lessons; I embrace them when they’re here.

Looking forward, there’ll be some significant changes here at Mississauga’s community media company.
The bi-monthly interactive digital magazine will keep marching forward providing smart, relatable and local content through a beautifully designed medium.
There’ll still be daily articles on the website and a smart social presence.

What’s changing is the scope of content and how it’s presented.
I’m looking to create and share meaningful conversations within our community.
I’m looking to enhance the current version of Modern Mississauga Media and broaden the appeal to more community members by creating interactive content through video and writing.

Mississauga is in the early days of significant change from the LRT, Lakeview, some new councillors, new developments, city facilities and more.
And now is the time to strengthen and broaden the relationship Modern Mississauga has with the community.
I’m not looking to boil the ocean; I’m looking to do things right instead of rushed, without sensationalist headlines.
Yes, it will take time but slightly changing course for a better route isn’t done in one day, one week, one article or one video.

There’ll be more video content, which will bolster the already heavy amount of video created here. With a heavy amount of information consumed via video, plus social media pushing short-form vertical video aggressively, expect an increase in output.
Not to spam levels, mind you. It’ll be well-curated, appealing and relevant content simply in larger volumes. 
There’ll be more conversations, more exchanging of ideas, an increase in contributors sharing their thoughts and stories. 

I’m sharing this with you as whether you’ve been here since day one or if this is your first connection with
Modern Mississauga, I’m happy your here, I thank you for the support and I’m excited for what’s ahead.
There are more forward changes upcoming that I’m confident will be well-received…you’ll know when they’re here.

I invite you to connect and have a conversation via jay@modernmississauga.com