Luxury automotive brand Genesis announces their physical Mississauga with a groundbreaking ceremony in April with construction scheduled to be completed in December 2022.

1. What drove the decision to have Mississauga be a Genesis Retail Experience location over others? 
Genesis Mississauga Currently operates a Genesis Exclusive Boutique in the Square One Mall, however the move to this new facility in the Mississauga Auto Mall will complement our Genesis Exclusive Retail strategy. All 30 Genesis distributors will be making the investment in a brick and mortar facility by the end of 2023. Two are open and operational and another nine are currently under construction.

2. What can customers expect when they visit?
Genesis guests can expect a frictionless experience. Each Genesis Retail Experience facility will be fashioned with an aesthetic and level of comfort that reflects the brand’s identity.  

3. Will there be a second Genesis RE location in Mississauga?
We currently have one GRX (Genesis retail Experience) location planned for Mississauga.

4. What other locations will open in 2023?
Our target is to have all 30 facilities operational by the end of 2023.

5. Why the switch from online to a physical location?
Genesis-At-Home services from online purchase to remote test drives will continue being offered. The Genesis Retail Experience complements that offering by providing a comfortable location for guests who wish to do their test drive, acquisition or service in-person for greater flexibility. Genesis will continue its Omni-Channel model with all options available to our guests. 

6. How will having a high profile owner in Nav Bhatia help with brand awareness for Genesis?
Nav has always been a big believer of the brand since day one and was one of the first Genesis Distributors to be approved and appointed. His strong marketing presence will continue to add value and help promote the Genesis Brand.

7. What will set the showroom apart from competitors?
Having a state-of-the-art standalone facility across the street from Lexus in the auto mall helps send a strong message to our target audience reconfirming that the Genesis Brand is growing. It shows we’re investing in new facilities to help elevate that guest experience.