Halloween is pretty much an exciting holiday, one that has people up and around and more importantly, clicking for stuff on the internet. 

Having a website that sells? This clearly implies that the general excitement in the air could do a whole lot for your website. Make sure you have it tightened up to the common standards - Website design matters so there has to be a nice page with a unique distinctive logo and clear call to action (CTA) which will lead people straight to your product pages.

For eCommerce businesses, Halloween is the 4th biggest shopping holiday. This means that as a website owner, you need to maximize sales and drive traffic to your website irrespective of what you do. 

So you should be working on getting new email leads as well as new clients with this traffic influx. 

Halloween is definitely one season where people love to spend and a whole lot at that. 

If you intend to get a hold of a significant amount of the cash that would be flying around, you shouldn't just sit around. 

Here are a number of practices that you can use to drive traffic to your website during Halloween:

1. Give Your Website a Halloween Theme

It's Halloween, you need to get in the mood! And one way to start is giving your website a spooky theme, this is a theme people would relate to. 

Now that you have got a great Halloween theme, you want to make sure that visitors to your website can find the Halloween section.

Therefore, it would have to be pretty prominent - and it should be easy to find as well.

As a matter of fact, you could even add a link to your main navigation or make use of homepage banners which clearly point web visitors in the direction of the Halloween collection. 

Also, as Halloween draws closer, you would want to make all of these a lot easier to access. 

2. Work on Optimizing Your Web Pages

Given that you are trying to draw traffic with a particular festive season, an amazing e-commerce marketing plan would be to optimize your landing pages. 

You should basically optimize your campaign landing page using certain keywords that are synonymous with the event. 

To help you do this, you could use the AdWords Keyword Planner on an AdWords account. This would help you find the words and phrases that would be best for driving traffic to your website. 

The keywords should typically be included in your URL, page title, title tag, meta description and in the copy too. 

Given that you have a great page, you could leave it up, especially if there are some great links to them. You could just remove it from the main navigation and put it up again the following year.

3. Maximize The Use of Your E-mail Marketing Strategy

One of the most effective ways to get across to your target market is the use of email newsletters. Including a slight Halloween theme is bound to capture your reader's attention more than ever.

 Also, you could do a little play on words using Halloween-associated terms, this is bound to capture their attention. Next, you could have them enter their emails to stand a chance to win some really valuable present.

With your email marketing, you could promote various activities on your website all related to Halloween. 

Awareness of new products? Seasonal offers and promotions? Opening of your Halloween shop? Your email marketing could cover all of these. 

4. Implement Discounts and Promotions

If you want to attract buyers for your product website especially during this season, a great trigger is discounts and promotions. 

Halloween shoppers just like any average buyers are more inclined to be interested in discounted products. Offering an amazing discount is one of the best ways to attract them to your website. 

Similarly, this news is bound to spread and in no time, your website would be busting up with new shoppers and some insane traffic. 

You should not leave your existing and long-time customers out of the mix. Offering them some great incentive is bound to attract new customers who would want to enjoy that as well. 

5. Work On Gathering Reviews this Season

Reviews are a great way to encourage a new customer to do business with you. Therefore, it would be a great idea to request reviews from your long-time customers. 

This way, they have an opportunity to express just how happy they are with your services. To encourage them to do this, you could include some form of incentive such as candy in exchange for a review. 

Since Halloween is one season that would pull a whole lot of new customers, then you would need to make your accounting top-notch. This way, you can manage your finances with no stress at all and your entire operation would run very smoothly.

Recall that a component as sensitive as accounting could affect your operation and you definitely do not want this. Similarly, with a sales invoice, you could make all of your transactions run a lot smoother and that is what you want this spooky season!