10 Savory Food Delivery Marketing Ideas to Grow Your Business

Savory food delivery is a lucrative business that has seen companies like Hello Fresh, Sun Basket, and Home Chef founders create huge fortunes. If you are thinking of giving it a try, here are some ten unbelievable marketing ideas you can use to grow your business, becoming another statistic of the businesses that made it in this rewarding industry. Oh, and on a side note, if you've never heard about these three entities, you can read this quick and informative review about Home Chef, to get an understanding of what they are all about.

1. Tap Into the Power of Social Media
There are about eight social media platforms available today namely; Facebook, Instagram, Twitter, Snapchat, Reddit, Pinterest, LinkedIn, and YouTube.

Notably, Facebook alone has 2.4 billion users while its popular WhatsApp messaging service has 2 billion users worldwide. Nevertheless, Instagram boasts 1 billion users whereas Twitter and Snapchat enjoy 330 and 229 million sign-ups globally, respectively. Additionally, Reddit and Pinterest are utilized by 330 and 322 million fans whereas Google's YouTube, which is another major social media platform boasts some 2 billion users in the entire globe.

With that in mind, advertising your business on every one of these social media platforms can be a great way to potentially reach out to some 8. 611 billion individuals out there, unlocking an overwhelming opportunity to grow your brand. And if you doubt that, here is the simple math; [(2.4 +2.0+1.0+2.0)billion +(330+229+330+322)million]=8,611,000,000 billion.

2. Consider Search Engine Marketing(SEM)
SEM is a branch of search engine optimization(SEO), which can go a long way in promoting and growing businesses. Basically, it entails increasing the visibility of websites in search engine results pages(SERPs) typically through paid advertising, resulting in more conversions. Find a reliable agency to run an aggressive SEM campaign for your business.

3. TV, Radio and Newspaper or Magazine Marketing
Don't forget about the traditional forms of marketing even as you pursue the new age ones, for better results. Though they remain the costliest ways of marketing businesses, TV, radio, and newspaper or magazine marketing are still very effective.

4. Billboards and Wallscapes
Major businesses and brands still rely heavily on billboards besides other forms of marketing. Do you know why? It's because billboards are still very effective at making them become household names. Unfortunately, the advertisements can be very expensive and simply unaffordable for some small and medium enterprises and that's where wallscapes (wall posters) come in. Notably, these posters can be almost as effective as billboards, if executed with the right strategy, yet they can be done without spending considerable amounts unlike the former.

5. Distribute Flyers
Flyers are those printed advertisements for businesses given to people for free. Though they may look like a waste of effort, these printed advertisements have helped many customers make buying decisions. So, it's also a good idea to include flyers in your marketing campaign.

6. Invest In Sales and Marketing Executives
Believe you me, a team of great sales and marketing executives can help grow your business considerably by marketing it well. There are many agencies from which such professionals can be sourced, including Digital Silk, Orange Label, and Simple Story. If you don't want to work with an agency due to one reason or another, here is how to constitute your own sales and marketing team that will help take your business to new, incredible heights.

7. Advertise on Vehicles
Putting adverts on vehicles, including cars, vans, and buses is an emerging form of advertising that's proving to be more effective than it seems. Trus me, this ingenious marketing strategy has made many consumers become aware of brands they otherwise wouldn't know about. Automobiles travel to different places, which means this can be a great way to take your brand to different towns and cities, enabling more people to become aware of it. Figure out how you can include this incredible tactic in your marketing efforts, even if it means paying motorists to do it for you or asking your friends who drive vehicles to help you out.

8. Present Your Brand in Trade Fairs
Trade fairs are attended by many buyers and sellers alike. And because of that, presenting your business in as many trade fairs as you can is a great way to market your business and grow it. It goes without saying that while some of these business events are offered at a fee, others are completely accessible free of charge. With that said, try not to miss out on the ones that you think can help promote your business and you are able to attend them.

9. Give Out Free Merchandise Branded with Your Business
It's totally understandable the fact that at this stage, your business still has a financial capacity, which is why you don't have to invest in expensive pieces of merchandise with which to reward your customers. Giving out simple items like caps, t-shirts, and pairs of socks that are branded with your business name and/or logo are enough to bring you more customers and make your customers remain loyal.

10. Give Back to the Society
Frankly speaking, the main reason why companies and organizations undertake corporate social responsibilities is not like they care or something. It's because they want to win the hearts of people, which is totally understandable. Remember that it's nothing personal but just business. You too can follow suit to market and grow your business by doing something positive for society. It can be something as simple as performing an act of compassion or something as major as building various healthcare facilities across the places where your market covers.

Final Thoughts
If you want to make it big quickly in the savory food delivery business, there are no other secrets apart from these. With nothing more to add, good luck with your business idea and subsequent marketing efforts.