How to Increase Your Online Writing Presence in 2020
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The growth of internet technology in the country has seen more people joining the freelancing industry. A recent report by Intuit Canada says estimates 45% of Canadians will be self-employed by this year, with a large percentage being freelancers. Another study on freelancers had estimated they would make up 50% of the workforce by 2020.
Top among the freelancers are online writers offering services across industries. With easy access to information, many specialists have turned to online writing as content developers, academic writers, bloggers, and copywriters. The competition in this sector in busy cities like Mississauga is high. You have to offer exceptional value to your clients to get a continuous stream of work.
This guide explores several ideas you can apply to your online writing gig to gain an edge over other writers.
1. Stay Updated About the Industry
If you want to survive online, you have to stay abreast of all the changes happening around you. As a content developer, many developments in internet technology will affect your work. Your clients will also expect you to develop content on innovations hence the need to keep learning.
You have to keep your ears open for any Google algorithm updates, any changes in search engine optimization (SEO) factors, and new trends such as long keywords and voice search. With such insight, you’ll leverage the latest technology in your work and also deliver high-quality content always.
2. Look Out for Growing Industries
As a new online writer, it’s important to carve a niche for yourself early enough. You can do this by choosing an area of specialization based on your professional background. The other option is to identify emerging industries and train yourself to provide high-quality content that these new businesses will require.
A good example of an emerging industry is the online casino industry. International casino brands such as https://www.wildz.com/ca/ have recently set up shop. You can carve a niche as casino industry blogger providing ‘how to’ posts and professional reviews of new casinos. There’s so much to write about in this new industry, including the latest tech, including artificial intelligence (AI), virtual reality (VR), and augmented reality (AR).
3. Build a LinkedIn Profile
LinkedIn is the only social media network designed for professionals. Employers and employees meet here and it is the best place to start building your profile. Your LinkedIn profile should be concise and you should provide details of your past work as a freelancer. With over 660 million users across the globe, you can easily find great clients on the platform.
4. Showcase Your Work
As you continue working with different clients, it is also advisable to build your brand by sharing your content. Guest posting is one way to do this tough you can also build a blog and share your best works. You can then share links to such links on your social media accounts including LinkedIn. You can also showcase your work by creating a platform on one of the freelancing platforms.
5. Market Yourself Locally
Many local businesses are transitioning to the online market and they need content. They would prefer to work with local experts to grow their digital footprint and this is a good reason to start marketing yourself locally.
Final Thoughts
There’s immense potential for online writers in the country. With more businesses and individuals now relying on the internet to market themselves, the demand for content will increase. These tips will help you stand out from the crowd and build your brand.
